The ebook by Yvonne Halling

How to Start, Run and Grow a B&B Business That You and Your Guests Love

The simple, proven formula Yvonne used to go from bailiffs at the door to over €100,000 a year with just four rooms — and no listings on online travel agents.

Fill your rooms with guests you genuinely love hosting
Take direct bookings instead of paying 15–30% commission
Earn more from every stay, without working all hours

Get the ebook · $9.99

Instant download · plus extra resources and downloadable files

Also on Amazon (Kindle & paperback): UK · US

The ebook cover: How to Start, Run and Grow a B&B Business That You and Your Guests Love, by Yvonne Halling

Sound familiar?

You opened a B&B for the lifestyle. Not to work for the booking sites.

70%+of owners rely on online travel agents for more than 55% of their bookings

15–30%of every booking goes to them in commission — some of it spent advertising other properties, “maybe even another one down your street”

Meanwhile the high-season / low-season boom and bust never lets up. You discount to fill rooms, say yes to every guest, do the laundry at midnight, and still don’t earn what you need.

Yvonne has been exactly there. In this book she lays out the five hard lessons every B&B owner runs into:

1What you already know will not serve you when you work for yourself
2Trying to be all things to all people is a recipe for failure
3Relying on online travel agents is risky and not sustainable
4Getting help is crucial for the long-term viability of your business
5More bookings don’t necessarily mean more money

Where the formula came from

From €10,000 a year to €103,495 — with no booking sites

After the 2008 crash, Yvonne’s B&B in the Champagne region of France became her family’s only income, and the bailiffs arrived with papers to foreclose on her home. The B&B had never made more than around €10,000 a year.

She set herself a goal of €40,000 for the first year. Then this happened:

€10,000the most it had ever made

€51,195in the next nine months

€103,495the following year

“Plus, I managed this with NO listings on airbnb, booking dot com or any other third-party platforms.”

The Dream B&B Formula

Four simple pieces. No complicated tactics.

Most owners chase bookings at any cost. This book gives you a framework instead — one you shape around your own talents, your guests and the life you want.

Strategy

Decide exactly who you most want to welcome, why they’ll choose you and the unique experience you’ll offer — and move out of the crowded, price-driven end of the market.

Structure

Deliver on your online promise every single time, with a team (however small), clear finances and a host who takes care of herself.

Systems

Three “engines”: attract guests without online travel agents, have booked guests buy more before they arrive, and bring past guests back again and again.

Scale

Add revenue streams that light you up — a book, an online shop, group gatherings, retreats.

What’s inside

15 chapters, four parts, one clear path

Part 1 The State of the Industry

Reality check — an honest look at where you are today and where you want to be in 12 months
Who this book is for — and a quick self-assessment that shows whether you’re in the Red, Amber or Green zone
The 5 problems confronting every B&B owner
Why frameworks work far better than tactics — and the #1 problem with them

Part 2 The Proven Winning Formula

The power of simple — Strategy, Structure, Systems and Scale
The Dream B&B Formula in bite-sized steps
Recap — everything on one page

Part 3 Turning the Formula into Your Reality

How to identify your ideal guests — and find what makes you different
How to set yourself up online to attract them — without discounting or relying on online travel agents
How to deliver on your online promise at your property — the four keys to a 5★ experience and a balanced life, including Yvonne’s own daily routine

Part 4 The Business of Running a B&B You Love

How to make sure guests never cancel — by having them buy more from you
How to invite past guests to stay again — the “Stay Again” process, without discounting or giving rooms away
How to attract new guests without online travel agents — “Educate, Entertain and Engage”
How to add more revenue streams that delight you and your guests

Get your copy · $9.99

Is this book for you?

Yes, if you…

are dreaming of a B&B, planning one or have just opened — and want to start on the right foot
have been running yours for years but still don’t have the income or lifestyle you want
are tired of paying commission and want more direct bookings
want guests you genuinely enjoy, at prices that pay you properly
are ready to think long-term, not hunt for quick fixes

Probably not, if you…

want a copy-and-paste trick that works without adapting it to you
are happy competing on price with every property in your area
aren’t willing to try something new and learn as you go

Real owners, real results

What happens when owners follow the formula

Case studies from Yvonne’s clients, as told in the book.

£100,000+

Katia, Scotland

Left a corporate job in London, bought a run-down guest house with no hospitality experience — and made just over £100,000 in her first season.

77 bookings in 4 days

Victoria

One short email campaign to past guests brought in 77 bookings and $14,000 in extra revenue, then she broke through her long-standing income ceiling in one season.

8 record months

Marie, 33 years in business

Stuck at an income ceiling after 27 years, she had eight record months in her first year — and has added around 25% to her revenue each year since.

Best month ever

Carol

A strong offer to past guests filled within days, brought in group bookings for the future and gave her the best month in her business, in November 2022.

Plus Amanda in the UK, who doubled her business in 12 months, and Keltie in Canada, who tripled hers.

“A massive part of our success is of course down to you Yvonne — and not just your programme, but your emotional support and guidance (and ‘nagging’ and holding me accountable).”

Katia Smith

“Because I followed Yvonne’s advice to hire out the housekeeping and the laundry to focus more on my business… despite having yet another banner year of increasing reservations and revenue, I have more free time to do my favorite hobby: sewing.”

Marie Militello Heuckroth

“I cannot begin to tell you how much Yvonne has helped me grow my Bed and Breakfast business. I thought I was doing everything possible to grow my business, but Yvonne has taught me so much in the 6 weeks I’ve been coached by her. My only regret is that I wish I had discovered Yvonne sooner.”

Carol Grant

About the author

Yvonne Halling

Yvonne started her own B&B in the Champagne region of France — first as a hobby, then in 2010 as a professional owner. When it became her family’s only income, she turned it around to make over €100k a year with just four rooms and no online travel agent listings.

She won several hospitality awards and a prestigious online marketing award, and has been helping other owners since 2014. Her B&B Money Maker methodology has helped hundreds of owners worldwide start, run and grow businesses they and their guests love. She writes for industry publications, speaks at events internationally and sits on judging panels.

bedandbreakfastcoach.com

Questions

I haven’t opened yet. Is it too early?

Not at all. The book is written for people dreaming of or planning a B&B as well as those who’ve just opened — so you can set yourself up to win from day one instead of falling into the usual traps.

I’ve been running my B&B for years. Will I learn anything new?

Marie had been in business for 27 years when she started working with Yvonne, and had eight record months in her first year. If you’re established but still don’t have the income and lifestyle you want, this is written for you.

I get most of my bookings from Booking.com and Airbnb. Do I have to come off them?

The book shows you how to build your own ways of attracting guests and bringing past guests back, so you can depend on online travel agents less — or, as many of Yvonne’s clients have, not at all. You can move at your own pace.

Will it work for my kind of property and area?

That’s exactly why it’s built on frameworks rather than tactics. Copying what worked for someone else rarely works; the book shows you how to shape the formula around your own talents, guests and location.

What do I get, and how?

The ebook as an instant download straight after checkout, plus extra resources and downloadable files to help you create your own unique B&B.

What currency is the price in?

The price is in US dollars ($9.99). Your bank or card converts it automatically at checkout.

Can I talk to Yvonne?

Yes. If you’d like help putting the formula into practice, book a free 15-minute call with her.

Make the next 12 months radically better than the last 12

The formula, the step-by-step process and the philosophy behind the most enjoyable, profitable B&B you can imagine.

$9.99

Get the ebook now · $9.99

Instant download · secure checkout

Also on Amazon (Kindle & paperback): UK · US

Rather talk first? Book a free 15-minute call with Yvonne