:root{
  --plum:#4a1f5c; --plum-d:#2f1239; --plum-l:#6b3a82;
  --cream:#fbf7f1; --sand:#f3eadf; --sand-d:#e7d9c6;
  --ink:#2a2230; --muted:#5d5463; --gold:#b8913a; --leaf:#5f8a2a;
  --serif:"Iowan Old Style","Palatino Linotype",Palatino,"Book Antiqua",Georgia,serif;
  --sans:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  --r:14px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--ink);font:17px/1.6 var(--sans);overflow-x:hidden}
img,video{max-width:100%;height:auto;display:block}
a{color:var(--plum)}
a:focus-visible,summary:focus-visible,.btn:focus-visible,video:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:6px}
.skip{position:absolute;left:-9999px;top:0;background:#fff;padding:.6rem 1rem;z-index:99}
.skip:focus{left:1rem;top:1rem}
.wrap{width:min(1120px,100% - 2.5rem);margin-inline:auto}
.narrow{max-width:720px;margin-inline:auto}
.center{text-align:center}
h1,h2,h3{font-family:var(--serif);font-weight:600;line-height:1.15;color:var(--plum-d);margin:0 0 .6em}
h1{font-size:clamp(2rem,5.6vw,3.3rem);letter-spacing:-.01em}
h1 em{font-style:italic;color:var(--plum-l);font-weight:500}
h2{font-size:clamp(1.65rem,4.4vw,2.35rem)}
h3{font-size:1.25rem}
p{margin:0 0 1em}
section{padding:clamp(3.2rem,8vw,5.5rem) 0}
.eyebrow{font:600 .78rem/1.2 var(--sans);letter-spacing:.16em;text-transform:uppercase;color:var(--gold);margin-bottom:.9rem}

/* top bar */
.topbar{position:sticky;top:0;z-index:20;background:rgba(251,247,241,.94);backdrop-filter:saturate(1.4) blur(8px);-webkit-backdrop-filter:saturate(1.4) blur(8px);border-bottom:1px solid var(--sand-d)}
.topbar-in{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:.6rem 0}
.brand{font-family:var(--serif);font-size:1.1rem;font-weight:600;color:var(--plum-d);text-decoration:none;line-height:1.1}
.brand span{display:block;font:500 .68rem/1.3 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.35em;text-decoration:none;font:600 1.05rem/1.2 var(--sans);border-radius:999px;padding:1rem 1.7rem;background:var(--plum);color:#fff;border:0;transition:background .2s,transform .2s,box-shadow .2s;box-shadow:0 6px 18px rgba(74,31,92,.25);min-height:48px;text-align:center}
.btn:hover{background:var(--plum-d);transform:translateY(-1px)}
.btn-price{opacity:.85;font-weight:500}
.btn-small{padding:.55rem 1.05rem;font-size:.92rem;min-height:40px;box-shadow:none}
.btn-lg{font-size:1.15rem;padding:1.1rem 2.2rem}
.cta-note{font-size:.88rem;color:var(--muted);margin:.7rem 0 0}

/* hero */
.hero{padding-top:clamp(2rem,6vw,4.5rem);background:radial-gradient(120% 80% at 85% 10%,#f1e4f3 0,rgba(241,228,243,0) 60%),var(--cream)}
.hero-grid{display:grid;gap:2.2rem;align-items:center}
.lede{font-size:clamp(1.08rem,2.4vw,1.25rem);color:var(--muted);max-width:36em}
.ticks{list-style:none;padding:0;margin:0 0 1.8rem}
.ticks li{position:relative;padding-left:2rem;margin:.55rem 0}
.ticks li::before{content:"";position:absolute;left:0;top:.28em;width:1.2rem;height:1.2rem;border-radius:50%;background:var(--leaf) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3 3 7-7' fill='none' stroke='white' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/80% no-repeat}
.hero-book{margin:0;order:-1;display:flex;justify-content:center}
.book-tile{width:min(200px,52vw);border-radius:18px;overflow:hidden;background:linear-gradient(#e7e7e7,#d1d1d1);box-shadow:0 30px 60px -20px rgba(47,18,57,.45),0 0 0 1px rgba(0,0,0,.04)}
.book-tile img{width:100%}

/* video */
.video-sec{background:var(--plum-d);color:#efe6f1}
.video-sec h2{color:#fff}
.video-sec .eyebrow{color:#d9b866}
.video-frame{border-radius:var(--r);overflow:hidden;box-shadow:0 25px 50px -15px rgba(0,0,0,.6);background:#000;aspect-ratio:16/9}
.video-frame video{width:100%;height:100%;object-fit:cover}
.video-note{font-size:.9rem;color:#cbbcd0;margin-top:1rem}
video::cue{font-size:1rem;background:rgba(0,0,0,.72)}

/* problem */
.stat-row{display:grid;gap:1rem;margin:1.6rem 0 1.8rem}
.stat{background:#fff;border:1px solid var(--sand-d);border-radius:var(--r);padding:1.2rem 1.3rem}
.stat strong{display:block;font:600 2.3rem/1 var(--serif);color:var(--plum);margin-bottom:.4rem}
.stat span{color:var(--muted);font-size:.97rem}
.lessons{list-style:none;padding:0;margin:1.2rem 0 0;counter-reset:l}
.lessons li{display:flex;gap:1rem;align-items:flex-start;padding:.9rem 0;border-top:1px solid var(--sand-d);font-family:var(--serif);font-size:1.12rem;color:var(--plum-d)}
.lessons li:last-child{border-bottom:1px solid var(--sand-d)}
.lessons span{flex:0 0 2rem;height:2rem;border-radius:50%;background:var(--sand);color:var(--plum);display:grid;place-items:center;font:700 .95rem/1 var(--sans)}

/* story */
.story{background:var(--sand)}
.timeline{display:grid;gap:.8rem;margin:1.5rem 0 2rem}
.timeline div{background:var(--cream);border-radius:var(--r);padding:1rem 1.2rem;border-left:4px solid var(--gold)}
.timeline div:last-child{background:var(--plum);color:#fff;border-left-color:#d9b866}
.timeline strong{display:block;font:600 1.9rem/1.1 var(--serif)}
.timeline span{font-size:.95rem;opacity:.85}
.pull{margin:0;font:italic 500 clamp(1.25rem,3.4vw,1.55rem)/1.4 var(--serif);color:var(--plum-d);border-left:3px solid var(--plum-l);padding-left:1.2rem}

/* formula */
.pillars{display:grid;gap:1rem;margin-top:2rem}
.pillars article{background:#fff;border-radius:var(--r);padding:1.5rem;border:1px solid var(--sand-d);position:relative;overflow:hidden}
.pillars article::before{content:"";position:absolute;inset:0 auto 0 0;width:5px;background:linear-gradient(var(--plum-l),var(--gold))}
.pillars h3{color:var(--plum)}
.pillars p{margin:0;color:var(--muted)}

/* inside */
.inside{background:#fff}
.part{border:1px solid var(--sand-d);border-radius:var(--r);margin:.8rem 0;background:var(--cream)}
.part summary{cursor:pointer;list-style:none;padding:1.1rem 3rem 1.1rem 1.2rem;font:600 1.12rem/1.3 var(--serif);color:var(--plum-d);position:relative}
.part summary::-webkit-details-marker,.faq summary::-webkit-details-marker{display:none}
.part summary::after,.faq summary::after{content:"+";position:absolute;right:1.1rem;top:50%;transform:translateY(-50%);font:400 1.5rem/1 var(--sans);color:var(--plum-l)}
.part[open] summary::after,.faq details[open] summary::after{content:"–"}
.part-n{display:block;font:600 .72rem/1.2 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:.25rem}
.part ul{margin:0;padding:0 1.2rem 1.1rem 2.4rem}
.part li{margin:.5rem 0;color:var(--muted)}
.part li b{color:var(--ink);font-weight:600}
.cta-mid{text-align:center;margin-top:2rem}

/* fit */
.fit-grid{display:grid;gap:1rem;margin-top:1.5rem}
.fit-card{border-radius:var(--r);padding:1.5rem 1.4rem}
.fit-card ul{margin:0;padding-left:1.2rem}
.fit-card li{margin:.5rem 0}
.yes{background:#eef4e6;border:1px solid #cfe0b8}
.yes h3{color:#3f5f19}
.no{background:#fff;border:1px solid var(--sand-d)}
.no h3{color:var(--muted)}
.no li{color:var(--muted)}

/* results */
.results{background:var(--sand)}
.cases{display:grid;gap:1rem;margin-top:1.8rem}
.case{background:var(--cream);border-radius:var(--r);padding:1.5rem;box-shadow:0 1px 0 var(--sand-d)}
.case .big{display:block;font:600 1.7rem/1.15 var(--serif);color:var(--plum);margin-bottom:.5rem}
.case h3{font:600 .82rem/1.3 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--gold);margin-bottom:.6rem}
.case p{margin:0;color:var(--muted);font-size:.97rem}
.also{text-align:center;margin:1.6rem auto 2.4rem;max-width:40em;font-family:var(--serif);font-size:1.1rem;color:var(--plum-d)}
.quotes{display:grid;gap:1rem}
.quotes figure{margin:0;background:#fff;border-radius:var(--r);padding:1.5rem 1.5rem 1.3rem;position:relative}
.quotes figure::before{content:"“";position:absolute;top:-.15rem;left:1rem;font:700 4rem/1 var(--serif);color:var(--sand-d)}
.quotes blockquote{margin:0 0 .9rem;font:italic 1.05rem/1.55 var(--serif);color:var(--ink);position:relative}
.quotes figcaption{font-weight:600;color:var(--plum);font-size:.92rem}
.quotes figcaption::before{content:"— "}

/* about */
.about-grid{display:grid;gap:2rem;align-items:center}
.about-photo{border-radius:var(--r);box-shadow:0 25px 50px -20px rgba(47,18,57,.45);width:100%;max-width:400px;margin-inline:auto;aspect-ratio:3/4;object-fit:cover;object-position:50% 20%}
.about-links{font-weight:600}

/* faq */
.faq{background:#fff}
.faq details{border-bottom:1px solid var(--sand-d)}
.faq details:first-of-type{border-top:1px solid var(--sand-d)}
.faq summary{cursor:pointer;list-style:none;padding:1.1rem 2.6rem 1.1rem 0;font:600 1.08rem/1.35 var(--serif);color:var(--plum-d);position:relative}
.faq summary::after{right:.2rem}
.faq details p{color:var(--muted);padding-right:1rem}

/* final */
.final{background:linear-gradient(160deg,var(--plum-d),var(--plum) 70%);color:#efe6f1;padding-bottom:6.5rem}
.final h2{color:#fff}
.final-book{width:140px;margin:0 auto 1.6rem;border-radius:12px;box-shadow:0 20px 40px -10px rgba(0,0,0,.55)}
.price-big{font:600 3rem/1 var(--serif);color:#fff;margin:1.4rem 0 1.2rem}
.final .btn{background:#d9b866;color:var(--plum-d);box-shadow:0 10px 25px rgba(0,0,0,.3)}
.final .btn:hover{background:#e8cb7f}
.final .cta-note{color:#cbbcd0}
.final .call{margin-top:1.6rem;font-size:.97rem}
.final a:not(.btn){color:#f3dda0}

.footer{background:var(--plum-d);color:#bfaec6;padding:2rem 0 6rem;font-size:.88rem;border-top:1px solid rgba(255,255,255,.08)}
.footer nav{display:flex;flex-wrap:wrap;gap:.4rem 1.2rem;margin-bottom:1rem}
.footer a{color:#efe6f1;text-decoration:none}
.footer a:hover{text-decoration:underline}
.footer p{margin:0}

/* sticky buy bar (phones) */
.buybar{position:fixed;left:0;right:0;bottom:0;z-index:30;display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:.7rem 1.25rem calc(.7rem + env(safe-area-inset-bottom));background:rgba(251,247,241,.97);border-top:1px solid var(--sand-d);box-shadow:0 -8px 24px rgba(47,18,57,.12);transform:translateY(110%);transition:transform .3s ease}
.buybar.is-on{transform:none}
.buybar-t{font-family:var(--serif);font-weight:600;color:var(--plum-d)}

@media (min-width:720px){
  .stat-row,.timeline{grid-template-columns:repeat(2,1fr)}
  .timeline{grid-template-columns:repeat(3,1fr)}
  .pillars,.cases{grid-template-columns:repeat(2,1fr)}
  .fit-grid{grid-template-columns:1.25fr 1fr}
  .quotes{grid-template-columns:repeat(3,1fr)}
  .about-grid{grid-template-columns:1fr 1.2fr;gap:3rem}
}
@media (min-width:960px){
  .hero-grid{grid-template-columns:1.25fr .75fr;gap:3.5rem}
  .hero-book{order:0}
  .book-tile{width:100%;max-width:340px}
  .pillars{grid-template-columns:repeat(4,1fr)}
  .buybar{display:none}
  .footer{padding-bottom:2rem}
  .final{padding-bottom:5.5rem}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}

/* 2026-10-26: Amazon line under the buy buttons */
.amazon-note{margin-top:.35rem}
.amazon-note a{color:var(--plum);text-decoration:underline;text-underline-offset:2px}